{"id":3671,"date":"2020-05-13T08:00:18","date_gmt":"2020-05-13T11:00:18","guid":{"rendered":"http:\/\/actiongroup.com.ar\/?p=3671"},"modified":"2020-05-14T17:06:48","modified_gmt":"2020-05-14T20:06:48","slug":"tormenta-de-ideas-brainstorming-lluvia-de-ideas","status":"publish","type":"post","link":"https:\/\/actiongroup.com.ar\/en\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/","title":{"rendered":"Brainstorming"},"content":{"rendered":"<h3><strong>What is it? <\/strong><\/h3>\n<p>The <strong>Brainstorming<\/strong>, also known as <strong>Brainstorming<\/strong> or simply <strong>Brainstorming<\/strong>, is a group technique for generating a high volume of original and creative ideas in a relaxed environment, without external censorship or self-censorship.<\/p>\n<h3><strong>Why and what to use it for?<\/strong><\/h3>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-circle\" style=\"color:#4c6096\"><\/i> To help people solve problems, identify opportunities for improvement, develop new products or services, and\/or increase productivity.<\/li>\n<li><i class=\"sui sui-circle\" style=\"color:#4c6096\"><\/i> Because it promotes the generation of ideas when the team is stuck in the \u201csame way of thinking.\u201d<\/li>\n<li><i class=\"sui sui-circle\" style=\"color:#4c6096\"><\/i> Encourage the participation of all team members so that each contributes from their perspective and knowledge of the topic. This prevents the dominance of those who tend to dominate the group.<\/li>\n<li><i class=\"sui sui-circle\" style=\"color:#4c6096\"><\/i> It facilitates the group&#039;s progress thanks to the creativity of its members.<\/li>\n<li><i class=\"sui sui-circle\" style=\"color:#4c6096\"><\/i> It is an excellent method when you strongly desire to go beyond routine responses.<\/li>\n<\/ul>\n<\/div>\n<h3><a href=\"http:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3669 size-large\" src=\"http:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm-1024x976.jpg\" alt=\"\" width=\"1024\" height=\"976\" srcset=\"https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm-1024x976.jpg 1024w, https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm-300x286.jpg 300w, https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm-768x732.jpg 768w, https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/h3>\n<h3><strong>How is it done? <\/strong><\/h3>\n<p>In this exercise, the goal is to generate a large number of ideas on the topic at hand.<\/p>\n<p><strong>There are two modes: Unstructured and Structured<\/strong><\/p>\n<h4><strong>Unstructured or Free Flow<\/strong><\/h4>\n<p>Team members contribute their ideas as they come to mind. That&#039;s why it&#039;s also called Free Flow.<\/p>\n<p>For it to work, you have to follow some basic rules:<\/p>\n<ol>\n<li>Select someone to be the Facilitator and write down the ideas.<\/li>\n<li>Write a phrase on a flipchart or flip chart that represents the problem, opportunity, or issue under discussion. Make sure everyone sees it clearly and understands it. Check by asking a couple of participants to explain it in their own words.<\/li>\n<li>Set a relatively short session time\u2014for example, 20 to 30 minutes. The idea is to generate a sense of movement. It&#039;s the first thing that pops into your head that you can brainstorm. The goal is to be able to <em>\u201cget everything out\u201d<\/em>The more we think, the more our paradigms act, filtering and self-censoring. That&#039;s why, as soon as the session begins, people begin generating as many ideas as quickly as possible.<\/li>\n<li>The facilitator writes each idea generated on the flip chart. Respect the exact words of the person who said them. Do not interpret or change the ideas. Check with the person who contributed that they were recorded correctly.<\/li>\n<li>Encourage creativity.<\/li>\n<li>Building on the ideas of others. (This is why they are written in large, legible print so everyone can see them.)<\/li>\n<li>Never criticize ideas. Just write them down. No idea is criticized! Ever!<\/li>\n<li>Once the time is up, review the list to check your understanding.<\/li>\n<li>Double-check with the person who made each contribution to ensure that the idea has been recorded correctly.<\/li>\n<li>Eliminate duplication. Reach consensus on contributions that seem redundant or unimportant. It&#039;s good to leave aside ideas whose differences are only subtle. They can be analyzed later for better understanding.<\/li>\n<\/ol>\n<h4><strong>Structured<\/strong><\/h4>\n<p>The only difference is that each team member presents their ideas when it is their turn (for example, from left to right).<\/p>\n<p>It has the same goals and uses the same guidelines as in Unstructured Brainstorming.<\/p>\n<p>By contributing their ideas in turn, everyone&#039;s participation is encouraged in an orderly format.<\/p>\n<p>It&#039;s okay for a team member to give up their turn if they don&#039;t have an idea at that moment, but remember that the goal is for all participants to contribute their ideas without fear.<\/p>\n<h3><strong>Variants<\/strong><\/h3>\n<p>There are many variations. We&#039;ll name two that are widely used.<\/p>\n<h4><strong>Variant by Analysis Area. <\/strong><\/h4>\n<p>It is a version of the Structured variant and is used, for example, when performing the Fishbone or Ishikawa.<\/p>\n<p>It involves brainstorming, but focusing on one topic at a time. It&#039;s a form of lateral thinking.<\/p>\n<p>Example: Suppose you are trying to understand what is causing a problem.<\/p>\n<p>For the topic under analysis, first think about how the <em>Materials<\/em>, focusing only on materials. When ideas are exhausted, move on to each of the other 6Ms: <em>Machines, People (MO), Mother Earth (Environment), Methods and Measurements<\/em>.<\/p>\n<h4><strong>Silent Variation \u2013 Written Brainstorming. <\/strong><\/h4>\n<p>It is similar to the Unstructured Version, where participants think of their ideas but instead of saying them out loud, for someone to write them down, they record each of their ideas on paper silently.<\/p>\n<p>Once an idea has been written in large, legible letters, the author places the sheet of paper on the table or whiteboard so the other participants can see it. Each participant can then add other related ideas or brainstorm new ones.<\/p>\n<h3><strong>Conclusion \u2013 Free from Criticism and Judgment<\/strong><\/h3>\n<p>This dynamic allows us to unleash the creative spirit within us all and is very useful for both problem-solving and for contributing ideas for something we want to improve or create.<\/p>\n<p>The rules mentioned above are necessary to put an end to the repressions or prejudices, conscious or unconscious, that a person normally holds.<\/p>\n<p>Like any creative activity, brainstorming isn&#039;t guaranteed to be successful. The group may end up discarding the 100% of the ideas generated; however, as with everything, the more you practice it, the better the results.<\/p>\n<h3><strong>Annex \u2013 Summary of Guidelines <\/strong><\/h3>\n<p><a href=\"http:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/05\/Brainstorming-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3673\" src=\"http:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/05\/Brainstorming-1024x578.jpg\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/05\/Brainstorming-1024x578.jpg 1024w, https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/05\/Brainstorming-300x169.jpg 300w, https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/05\/Brainstorming-768x434.jpg 768w, https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/05\/Brainstorming-1536x867.jpg 1536w, https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/05\/Brainstorming-scaled.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>* Ra\u00fal A. Perez-Verzini is a certified TPM instructor from the Japan Institute of Plant Maintenance (JPIM) with the number 723. He holds a Master&#039;s degree in Organizational Development and Behavior from the Diego Portales University of Chile and a degree in Civil Engineering from the Catholic University of C\u00f3rdoba. He is a consultant in Organizational Change and Continuous Improvement Programs with an emphasis on TPM. For over 20 years, he has been teaching companies how to improve their competitiveness through Loss Management.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is it? Brainstorming, also known as brainstorming\u2026 <\/p>","protected":false},"author":4,"featured_media":3669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","footnotes":""},"categories":[54,168,56],"tags":[201,249,186],"class_list":["post-3671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletters","category-tpm-mejora-continua","category-utilidades","tag-herramientas-mejora-continua","tag-tormenta-de-ideas","tag-trabajo-en-equipo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tormenta de Ideas - Brainstorming - Lluvia de Ideas - Action Group, Education &amp; Consulting<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es? La Tormenta de Ideas, tambi\u00e9n conocida como Lluvia de Ideas o simplemente Brainstorming, es una t\u00e9cnica de grupo para generar un alto volumen de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiongroup.com.ar\/en\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tormenta de Ideas - Brainstorming - Lluvia de Ideas - Action Group, Education &amp; Consulting\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es? La Tormenta de Ideas, tambi\u00e9n conocida como Lluvia de Ideas o simplemente Brainstorming, es una t\u00e9cnica de grupo para generar un alto volumen de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiongroup.com.ar\/en\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Action Group, Education &amp; Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/ActionGroup\/?ref=ts&amp;amp%3bamp%3bamp%3bfref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T11:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-14T20:06:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ing. Ra\u00fal A. Perez Verzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@actiongroup_ar\" \/>\n<meta name=\"twitter:site\" content=\"@actiongroup_ar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ing. Ra\u00fal A. Perez Verzini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/\"},\"author\":{\"name\":\"Ing. Ra\u00fal A. Perez Verzini\",\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/#\\\/schema\\\/person\\\/137c7a455c4ee5c9817231909390d028\"},\"headline\":\"Tormenta de Ideas &#8211; Brainstorming &#8211; Lluvia de Ideas\",\"datePublished\":\"2020-05-13T11:00:18+00:00\",\"dateModified\":\"2020-05-14T20:06:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/\"},\"wordCount\":1000,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiongroup.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/lluvia-de-ideas-action-group-capdo-tpm.jpg\",\"keywords\":[\"Herramientas Mejora Continua\",\"Tormenta de Ideas\",\"Trabajo en Equipo\"],\"articleSection\":[\"Newsletters\",\"TPM \\\/ Mejora Continua\",\"Utilidades\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/\",\"url\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/\",\"name\":\"Tormenta de Ideas - Brainstorming - Lluvia de Ideas - Action Group, Education &amp; Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiongroup.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/lluvia-de-ideas-action-group-capdo-tpm.jpg\",\"datePublished\":\"2020-05-13T11:00:18+00:00\",\"dateModified\":\"2020-05-14T20:06:48+00:00\",\"description\":\"\u00bfQu\u00e9 es? La Tormenta de Ideas, tambi\u00e9n conocida como Lluvia de Ideas o simplemente Brainstorming, es una t\u00e9cnica de grupo para generar un alto volumen de\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiongroup.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/lluvia-de-ideas-action-group-capdo-tpm.jpg\",\"contentUrl\":\"https:\\\/\\\/actiongroup.com.ar\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/lluvia-de-ideas-action-group-capdo-tpm.jpg\",\"width\":1200,\"height\":1144},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/actiongroup.com.ar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tormenta de Ideas &#8211; Brainstorming &#8211; Lluvia de Ideas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/#website\",\"url\":\"https:\\\/\\\/actiongroup.com.ar\\\/\",\"name\":\"Action Group, Education &amp; Consulting\",\"description\":\"Desarrollo Organizacional, Excelencia Operacional, RRHH y Selecci\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiongroup.com.ar\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/#organization\",\"name\":\"Action Group, Education & Consulting\",\"url\":\"https:\\\/\\\/actiongroup.com.ar\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i1.wp.com\\\/www.actiongroup.com.ar\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/logo.png?fit=342%2C69\",\"contentUrl\":\"https:\\\/\\\/i1.wp.com\\\/www.actiongroup.com.ar\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/logo.png?fit=342%2C69\",\"width\":342,\"height\":69,\"caption\":\"Action Group, Education & Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/ActionGroup\\\/?ref=ts&amp;amp;amp;fref=ts\",\"https:\\\/\\\/x.com\\\/actiongroup_ar\",\"https:\\\/\\\/ar.linkedin.com\\\/in\\\/ra\u00fal-a-perez-verzini-b5213b1\\\/es\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiongroup.com.ar\\\/#\\\/schema\\\/person\\\/137c7a455c4ee5c9817231909390d028\",\"name\":\"Ing. Ra\u00fal A. Perez Verzini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/71f3a07960c5db379bbf9fafe56ae4624863c3fb8ec5f0c2182629c6d51eafd0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/71f3a07960c5db379bbf9fafe56ae4624863c3fb8ec5f0c2182629c6d51eafd0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/71f3a07960c5db379bbf9fafe56ae4624863c3fb8ec5f0c2182629c6d51eafd0?s=96&d=mm&r=g\",\"caption\":\"Ing. Ra\u00fal A. Perez Verzini\"},\"description\":\"Estudi\u00f3 en Chile, Colombia, Brasil, USA, Canad\u00e1 y Jap\u00f3n los procesos de involucraci\u00f3n de las personas y su impacto en los aumentos de productividad, calidad y rentabilidad. Graduado en Ingenier\u00eda Civil por la Universidad Cat\u00f3lica de C\u00f3rdoba. Director y Consultor de Action Group, Education &amp; Consulting.\",\"sameAs\":[\"http:\\\/\\\/www.linkedin.com\\\/in\\\/raulperezverzini\"],\"url\":\"https:\\\/\\\/actiongroup.com.ar\\\/en\\\/author\\\/raul\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brainstorming - Brainstorming - Brainstorming - Action Group, Education &amp; Consulting","description":"What is it? Brainstorming, also known as Brainstorming, is a group technique for generating a high volume of ideas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiongroup.com.ar\/en\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/","og_locale":"en_US","og_type":"article","og_title":"Tormenta de Ideas - Brainstorming - Lluvia de Ideas - Action Group, Education &amp; Consulting","og_description":"\u00bfQu\u00e9 es? La Tormenta de Ideas, tambi\u00e9n conocida como Lluvia de Ideas o simplemente Brainstorming, es una t\u00e9cnica de grupo para generar un alto volumen de","og_url":"https:\/\/actiongroup.com.ar\/en\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/","og_site_name":"Action Group, Education &amp; Consulting","article_publisher":"https:\/\/web.facebook.com\/ActionGroup\/?ref=ts&amp%3bamp%3bamp%3bfref=ts","article_published_time":"2020-05-13T11:00:18+00:00","article_modified_time":"2020-05-14T20:06:48+00:00","og_image":[{"width":1200,"height":1144,"url":"https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm.jpg","type":"image\/jpeg"}],"author":"Ing. Ra\u00fal A. Perez Verzini","twitter_card":"summary_large_image","twitter_creator":"@actiongroup_ar","twitter_site":"@actiongroup_ar","twitter_misc":{"Written by":"Ing. Ra\u00fal A. Perez Verzini","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/#article","isPartOf":{"@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/"},"author":{"name":"Ing. Ra\u00fal A. Perez Verzini","@id":"https:\/\/actiongroup.com.ar\/#\/schema\/person\/137c7a455c4ee5c9817231909390d028"},"headline":"Tormenta de Ideas &#8211; Brainstorming &#8211; Lluvia de Ideas","datePublished":"2020-05-13T11:00:18+00:00","dateModified":"2020-05-14T20:06:48+00:00","mainEntityOfPage":{"@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/"},"wordCount":1000,"commentCount":0,"publisher":{"@id":"https:\/\/actiongroup.com.ar\/#organization"},"image":{"@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm.jpg","keywords":["Herramientas Mejora Continua","Tormenta de Ideas","Trabajo en Equipo"],"articleSection":["Newsletters","TPM \/ Mejora Continua","Utilidades"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/","url":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/","name":"Brainstorming - Brainstorming - Brainstorming - Action Group, Education &amp; Consulting","isPartOf":{"@id":"https:\/\/actiongroup.com.ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/#primaryimage"},"image":{"@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm.jpg","datePublished":"2020-05-13T11:00:18+00:00","dateModified":"2020-05-14T20:06:48+00:00","description":"What is it? Brainstorming, also known as Brainstorming, is a group technique for generating a high volume of ideas.","breadcrumb":{"@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/#primaryimage","url":"https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm.jpg","contentUrl":"https:\/\/actiongroup.com.ar\/wp-content\/uploads\/2020\/04\/lluvia-de-ideas-action-group-capdo-tpm.jpg","width":1200,"height":1144},{"@type":"BreadcrumbList","@id":"https:\/\/actiongroup.com.ar\/tormenta-de-ideas-brainstorming-lluvia-de-ideas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/actiongroup.com.ar\/"},{"@type":"ListItem","position":2,"name":"Tormenta de Ideas &#8211; Brainstorming &#8211; Lluvia de Ideas"}]},{"@type":"WebSite","@id":"https:\/\/actiongroup.com.ar\/#website","url":"https:\/\/actiongroup.com.ar\/","name":"Action Group, Education &amp; Consulting","description":"Organizational Development, Operational Excellence, HR and Selection","publisher":{"@id":"https:\/\/actiongroup.com.ar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiongroup.com.ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/actiongroup.com.ar\/#organization","name":"Action Group, Education &amp; Consulting","url":"https:\/\/actiongroup.com.ar\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/actiongroup.com.ar\/#\/schema\/logo\/image\/","url":"https:\/\/i1.wp.com\/www.actiongroup.com.ar\/wp-content\/uploads\/2016\/10\/logo.png?fit=342%2C69","contentUrl":"https:\/\/i1.wp.com\/www.actiongroup.com.ar\/wp-content\/uploads\/2016\/10\/logo.png?fit=342%2C69","width":342,"height":69,"caption":"Action Group, Education & Consulting"},"image":{"@id":"https:\/\/actiongroup.com.ar\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/ActionGroup\/?ref=ts&amp;amp;amp;fref=ts","https:\/\/x.com\/actiongroup_ar","https:\/\/ar.linkedin.com\/in\/ra\u00fal-a-perez-verzini-b5213b1\/es"]},{"@type":"Person","@id":"https:\/\/actiongroup.com.ar\/#\/schema\/person\/137c7a455c4ee5c9817231909390d028","name":"Eng. Ra\u00fal A. Perez Verzini","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/71f3a07960c5db379bbf9fafe56ae4624863c3fb8ec5f0c2182629c6d51eafd0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/71f3a07960c5db379bbf9fafe56ae4624863c3fb8ec5f0c2182629c6d51eafd0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71f3a07960c5db379bbf9fafe56ae4624863c3fb8ec5f0c2182629c6d51eafd0?s=96&d=mm&r=g","caption":"Ing. Ra\u00fal A. Perez Verzini"},"description":"He has studied people engagement processes and their impact on increased productivity, quality, and profitability in Chile, Colombia, Brazil, the USA, Canada, and Japan. He holds a degree in Civil Engineering from the Catholic University of C\u00f3rdoba. He is Director and Consultant at Action Group, Education &amp; Consulting.","sameAs":["http:\/\/www.linkedin.com\/in\/raulperezverzini"],"url":"https:\/\/actiongroup.com.ar\/en\/author\/raul\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-17 23:48:55","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/posts\/3671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/comments?post=3671"}],"version-history":[{"count":8,"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/posts\/3671\/revisions"}],"predecessor-version":[{"id":3685,"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/posts\/3671\/revisions\/3685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/media\/3669"}],"wp:attachment":[{"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/media?parent=3671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/categories?post=3671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiongroup.com.ar\/en\/wp-json\/wp\/v2\/tags?post=3671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}